Saline Market Assessment

The City of Saline Economic Development Corporation (EDC) commissioned the Institute for Community and Regional Development (ICARD) at Eastern Michigan University, in conjunction with Beckett & Raeder, Inc., to prepare a Market Assessment to understand existing market conditions and identify opportunities for future growth and enhancement of the community retail base.

The first phase of the study was a random survey of consumer households and focus groups sessions held with community leaders and business owners. The second phase of the study was a review of survey results, collection of household and market demographics, assessment of local conditions, and presentation of a market strategy to exploit identified opportunities. The principal elements of the Market Assessment included: A Consumer Telephone Survey; Community Leaders and Business Owner Focus Groups; Building Space Utilization; Market Assessment; Opportunity Assessment; and Market Strategy.

The Saline business district boundary extends along the entire length of Michigan Avenue (US-12) within the city limits and on Ann Arbor-Saline Road in the vicinity of Bennett Street. There were four distinct commercial districts identified within the geographic area.

The section dealing with Market Strategy & Recommendations discussed in detail market enhancements, organization, business enhancement strategies, business expansion strategies, and business district infrastructure. Lastly, an Implementation Strategy outlining near term, mid-term, and long-term programs was outlined for the EDC.

Other Representative Market Assessment Projects
Algonac, Michigan
Essexville, Michigan
Tecumseh, Michigan
Toledo, Ohio